Job Description:
The Digital Marketing Executive is responsible for executing online marketing strategies across platforms to build brand visibility, generate leads, and boost engagement. The role requires creativity, analytical skills, and a strong understanding of digital trends and tools.
Responsibilities:
Key Responsibilities:
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Plan and execute digital campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
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Manage social media accounts and content calendars.
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Optimize content for SEO and monitor website traffic through Google Analytics.
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Run email marketing campaigns and measure campaign success.
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Coordinate with design and content teams to create engaging digital assets.
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Track KPIs and prepare performance reports for improvement insights.
Preferred Qualifications:
Key Skills Required:
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Proficiency in digital tools like Google Ads, Meta Business Suite, Canva, Mailchimp, etc.
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Good understanding of SEO, SEM, and social media algorithms.
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Analytical thinking and data-driven approach.
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Strong communication and creativity.
Qualifications:
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Bachelor's degree in Marketing, Digital Media, or a related field.
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1–3 years of hands-on experience in digital marketing.